22 MARCH/APRIL2015 | BETHESDAMAGAZINE.COM
to our readers
IF YOU’RE A REGULAR reader of Bethesda
Magazine and you’ve made it this far in the issue,
you probably have a sense that something has
In fact, a lot has changed.
With this issue, we are excited to introduce
a new design and many new editorial features.
After publishing the magazine for nearly 11
years, we thought it was time to freshen up the
look, organization and content.
As you thumb through the pages, you’ll notice
new typefaces throughout, and a design that
includes more white space, the more prominent
use of photos, and more graphic elements.
You’ll also see that the front and back
sections of the magazine are now organized into
“chapters.” Up front, the chapters are “Good
Life” (which celebrates the good life we lead in
the Bethesda area and offers tips for how to take
advantage of it) and “Banter” (short items on
people, current events and politics, as well as
columns by Steve Roberts and April Witt).
In the back of the magazine, you’ll find
chapters titled “Health,” “Dine” and “Etc.” In
most issues, you’ll also find a “Home” chapter,
although in this issue, the home stories are part
of the cover package.
Finally, you’ll find new editorial features,
including “The Hot List” (a guide to what’s hot—
or not—in local news), “Figuratively Speaking”
(statistics and data that tell a story), “Be Well”
(everyday people and experts on health and
fitness), “Get Away” (travel tips), “Weddings”
(a pictorial account of interesting nuptials) and
“Family Portrait” (a snapshot of local lives).
We’ve been working on the new design and
editorial lineup for more than a year. The end
results reflect the ideas and efforts of many people,
especially Design Director Maire McArdle and
Managing Editor Mary Clare Glover.
With us from the start, Maire has been
responsible for the look and feel of every issue
we’ve published. The new design showcases
her considerable skills and creativity—as well
as her understanding of our readers and the
Mary Clare, who grew up in Bethesda and
now lives in Silver Spring, joined our staff last
May, well after the planning for the changes
had begun. It didn’t take long for Mary Clare
to improve on many of the editorial and
organizational ideas we were considering—and
to suggest ideas of her own. Her fresh perspective
and collaborative nature made the process
enjoyable and the end product much better.
With all the changes, one thing hasn’t
changed: our commitment to inform our
readers about everything our community has to
offer, the challenges it faces and the fascinating
people who live here.
I’d love to hear your thoughts on the redesign
and the new features. Please email me at steve.
Editor-in-Chief & Publisher
A NEW LOOK