THE BETHESDA AREA HAS been transformed in recent years by the arrival of fancy high- rise living in both apartment and condominium buildings. To attract renters and buyers, developers are outdoing themselves in providing amenities
to make life easier and more interesting.
The high-rises come with concierges, who handle
many of the bothers and errands of daily life, including
receiving packages and grocery hauling. They even
help with your tech needs.
Builders have added luxury communal space,
giving residents the ability to entertain within the
building, but outside their living quarters. Fireplace
seating, large-screen TV viewing areas, private dining
rooms, gyms, rooftop kitchens, coffee bars and fully
equipped business centers have become common.
The white-glove service is aimed at a “turn the
key and leave” lifestyle. Chores like mail collection,
plant watering, and cat and fish feeding are handled.
The staff will tend to many household details that
family members, neighbors and friends once were
asked to do.
“We’re providing the hospitality of a luxury hotel
From pet spas and wine lockers to outdoor
for everyday living,” says Mike Ennes, vice president
of residential properties at Federal Realty Investment
Trust, which owns 930 Rose, a luxury condo building
in North Bethesda’s Pike & Rose development. “It’s
a level of convenience mixed with dining, retail, enter-
tainment and green space.”
Here’s what’s offered in some of the newest lux-
ury apartments and condominiums in the Bethesda
fireplaces and rooftop pools, apartments and
condos are taking luxury living to the next level
BY MARGARET ENGEL
196 MARCH/APRIL 2019 | BETHESDAMAGAZINE.COM
Cheval Bethesda’s rooftop