AFTER 25 YEARS in the Bethesda area, Kenneth Hanson was
ready to return to the West Coast, where he grew up. But first,
he and his wife, Luba, had to sell their three-bedroom, two-bath house in Kensington.
For 200 days, the single-family home sat on the market.
Finally, in December 2012, the Hansons re-listed the house with
Long & Foster. That’s when real estate agent Adam Isaacson
sent certified home stager Laura Zuckerman of wowed! Home
Staging and Redesign in Bethesda to take a look.
After her initial walk-through, Zuckerman gave the Hansons a five-page report of recommended changes to make the
house more appealing to buyers. “We were shocked at first,”
Kenneth Hanson says. The list seemed overwhelming until
Zuckerman helped the couple prioritize, separating the items
into what they would and wouldn’t be willing to do.
Six weeks later, after moving half of their belongings into
storage, painting the interior warm shades of gray and having Zuckerman rearrange their furniture and accessories, the
result was dramatic.
“The house really looked fresh and uncluttered,” Hanson
Within six days of staging, he had an offer. >>
Home staging is all about
showing buyers a way of life—
one that could be theirs for the
By Gabriele McCormick | Photos by Michael Ventura
HOME STAGING CASE STUDY
This five-bedroom, three-bath Chevy Chase,
Md., house, built in 1922, generated a lot
of traffic but no sale in its first 45 days on
the market. So last November, the owners dropped the price by $50,000. Then real
estate agent Lynne Gorsage of Long & Foster
in Bethesda hired home stager Laura Zuckerman to work a little magic.
Inspired by the flecks of “dazzling blue”
(a Pantone 2014 color pick) in the kitchen
countertops, Zuckerman repeated the color,
along with some pops of red, in accessories