SPECIAL ADVERTISING SECTION PROFILES Real Estate Agents
What is the biggest challenge in your job?
The most challenging aspect of real estate is pricing. The biggest mistake a seller can make
is test a high price. Trust your agent to research comps and know what determines the right
range. If there is doubt or disagreement, I hold a Realtors pricing event. Everyone tours the
home and gives me, in a sealed envelope, their recommended list price. A related challenge is staging. Finishes and presentation are more important than ever. I provide sellers
a free staging consultation with an experienced interior designer. Putting your house on the
market at the right price and looking its best is a winning combination.
What is the one thing that your clients should know about you?
I became multilingual, speaking German and Spanish while spending a few years coach-
ing elite skiers, instructors and ski race coaches in Austria, New Zealand and Chile, as well
as in the U.S. This international experience gives me an edge with buyers and sellers from
around the world who live, work and invest in this very multicultural, cosmopolitan area.
How do you employ new technology to help your clients?
After 12 years in real estate, I joined Compass because they are high tech, fully embracing and leveraging new technology. That’s a must. Every buyer is searching Zillow, Trulia and
other real estate websites and apps. Houses have to be photographed beautifully, and at
the right resolution for apps. We contract with great professional photographers, provide
virtual tours and site/;oor plans. Investing in the latest strategies boosts our visibility on
those top sites, where potential buyers see our listings ;rst.
5471 Wisconsin Ave., Suite 300
Chevy Chase, MD 20815
PRINCIPAL, THE ERICH CABE TEAM, COMPASS
Real Estate Agents
SPECIAL ADVERTISING SECTION