20 November/December 2014 | BethesdaMagazine.com
I’m trying my best to make sure our employees don’t
see our feature on “Cool Companies” in this issue. I’m
afraid if they read about the treadmill desks and unlimited vacations at Wedding Wire in Friendship Heights, or
the meditation labyrinth and yoga classes offered at Casey
Health Institute in Gaithersburg, they might realize just
how un-hip the Bethesda Magazine office is. (A Keurig
machine and free coffee doesn’t quite measure up.)
All kidding aside, I understand why so many local businesses are offering their employees the kinds of perks you
previously would have found only in Silicon Valley. While
I don’t think we’ll ever have a foosball table or nerf guns in
the Bethesda Magazine offices, we are taking steps to create a better work environment and to engage our employees more in our culture. We’re ordering standing desks and
have created an employee giving group, so that staff members can decide where to donate some of the money the
company contributes to local nonprofits.
Many companies these days get the importance of creating a work environment where their employees can do
their best (and have a good time doing it). It’s no secret
that happy employees are the most productive and stay the
The five companies we profile have embraced this concept more than most. I think you’ll enjoy reading about
the companies—and probably will be sending them your
Speaking of employees, each year we run a photo
of the Bethesda Magazine staff in our November/December issue. We do so because I want our readers to see the
extraordinary women (and one man!) who produce the
magazine and our website. Our staff has never been better
(or bigger), and I’m grateful that I’m able to work with such
a talented and dedicated group.
Five or six years ago, my wife, Susan, and I fell hard
for a new house that was for sale in East Bethesda. It was
the perfect size and layout and had solar panels. Our kids
would have been able to walk to Bethesda-Chevy Chase
High School, and we would have been able to walk to work.
But there was a problem: The house was no more than
10 yards from the Georgetown Branch trail, the proposed
route for the Purple Line.
The real estate agent valiantly tried to persuade us that
the Purple Line would never be built, but we didn’t buy his
argument (or the house).
After more than 30 years of planning and despite well-funded and organized opponents, the Purple Line is
increasingly looking like, if you will, a runaway train. One-time political opponents are now for it, and the funding
sources seem assured. Construction is scheduled to begin
In this issue, Louis Peck, our political writer, examines
how the case for the Purple Line has morphed over time.
Until a few years ago, Purple Line proponents argued that
the rail line would relieve clogged roads. But when studies showed that the effect on traffic would be negligible,
the argument shifted: Supporters now claim that the Purple Line will spur economic and community development
from New Carrollton to Bethesda.
Peck’s story, which begins on page 113, looks at whether
that will happen—and the upsides and downsides if it does.
I hope you enjoy this issue of Bethesda Magazine.
Please feel free to email me with your thoughts on the issue
and the magazine at email@example.com.
Editor-in-chief and publisher
Front row (left to right): Shannon Wilson and Meghan Murphy. Second row:
Andrew Metcalf, Maire McArdle, Susan Hull, Mary Clare Glover, Cindy Rich,
Lindsay Lithgow and Arliss Dellapa. Third row: Stephanie Salameh, Jill Trone,
Cara Hedgepeth, Amanda Smallwood, Penny Skarupa, Luanne Spurrell,
Laura Goode, Julie Rasicot and Sandra Burley. Not pictured, Paula Duggan.