SPECIAL ADVERTISING SECTION PROFILES Test of Time
Boone & Sons is one of the Washington area’s oldest family-run jewelers. French Boone
founded the store in 1966 and today three generations of Boones run the locations in Chevy
Chase, Washington, D.C. and McLean. At any given time, a family member is present to
A total of 10 Boones work for the company today. “And most of the non-Boone employees
have been with the company for 20 years or more – so they might as well be family,” says
Darryl, French’s son and current president. Familiar faces make the experience at Boone
& Sons very personal. In most cases a client has the advantage of not only working with
someone who knows them, but also their jewelry preferences and purchase history.
French Boone created the store with the quality and service of the world’s finest jewelers
but blended with the intimate, personal feel of a local business. “Not only are we a full-
service jeweler, but we strive to have the finest quality at the most competitive price,” says
Darryl. “We’re extremely flexible and service-oriented, and really do all we can to make sure
everyone who makes a purchase is happy.” French taught his family that it’s more important
to keep a relationship than to make a sale.
There’s also a wonderful generational aspect of the business that coincides with their
generations of customers. That’s one of the biggest draws for a family business, according
to Darryl. “We’re relationship-driven. We don’t see people as customers making a purchase
as much as they are like friends and family.” Boone & Sons has been voted “Best Jewelry
Store” by Bethesda Magazine’s readers several years running.
5550 The Hills Plaza
Chevy Chase, MD 20815
Boone & Sons Jewelers