THE ENERGY SAVERS
After the economic downturn in 2008, Brad and Debbie
Dockser saw the real estate and private equity markets
scrambling to reduce operating expenses. They noticed that
one key item was often overlooked: energy costs.
The couple saw an opportunity to be a one-stop shop for
property owners looking for solutions—not just products—to
reduce their energy consumption. The Docksers wanted to
leverage new technology and provide energy expertise to
clients in an integrated, seamless way. In 2011, they created
Green Generation Solutions, which analyzes and improves the
ways a facility uses electricity, water, steam and gas.
Brad Dockser, a Bethesda native and Bethesda-Chevy
Chase High School alum, met his wife, Debbie, while both
were working in commercial real estate in Chicago. Now, she
focuses on the marketing side of Green Generation Solutions
while he works on strategic growth. Today, the company has
30 employees at its of;ces in Bethesda, London and Tokyo.
Revenue has grown about 100 percent a year since the
business launched, and the ;rm recently doubled its of;ce
space in Bethesda to accommodate an expanding staff of
mostly engineers and project managers, Brad says.
Green Generation Solutions works with private businesses
and public facilities, including local clients such as Sunrise
Senior Living, The Carlyle Group and Woodmont Country Club.
A team typically reviews every system on-site, looking for ways
improvements can be made, from lighting to smart control
systems to heating and cooling equipment. The company
tracks data to measure energy usage before and after the
project to demonstrate the cost savings.
“At the heart is the belief [that] energy ef;ciency can drive
value and cash ;ow,” Brad says.
Green Generation Solutions recently analyzed the 40-year-
old Julia Bindeman Suburban Center at Washington Hebrew
Congregation in Potomac and recommended changes to boost
its energy ef;ciency. In 2016, the center added high-ef;ciency
LED lighting, controls to automate lighting, and variable
frequency drives to adjust cooling tower fans in response to
demand, with ;nancing from Pepco and the Maryland Energy
Administration’s EmPOWER program covering about 55 percent
of the $486,000 project. The result: a 20 percent savings in
annual energy costs, about $45,000 each year. n
Caralee Adams is a freelance writer in Bethesda.
Brad Dockser started Green Generation
Solutions with his wife, Debbie, to boost
energy ef;ciency in buildings.